Advertising Research Director

New York, NY

Post Date: 04/21/2017 Job ID: 280766-0_1 Category: Market Research Salary: $135-170k + bonus
Title: Advertising Research Director
Location: New York, New York
Salary: $135-170k + bonus
Contact: Lindsey Bartlett - lbartlett@smithhanley.com

A major network located in NYC is looking for a new Advertising Research Director supporting the ad sales function.

Responsibilities/Qualifications:
- Create data-driven insights to prove the network is the best vehicle for reaching advertiser's objectives
- Deliver narratives using syndicated and primary research tools
- Manages staff
- Own projects from conceptualization to dissemination
- Presenting research through storytelling to clients for new and existing work
- Advanced knowledge of TV measurement and has solid understanding of cross-platform methodologies
- Obtains and allocates resources to meet operating plans.
- Builds and enhances key relationships with internal contacts and external relationships with vendors
- Strong knowledge of media industry required
- 7-8+ years of linear, digital and/or direct-to-consumer research experience and relevant software applications.
- Bachelor's degree required; masters or graduate degree highly desirable
- Experience with linear and digital performance research, strong knowledge of Nielsen and related software systems required i.e.: Nielsen Suite (NPower, AdViews, Buyer Insights, Catalina Solutions, etc, Star Trak, NMI, NBI), MRI, IMS Clear Decisions.
- Able to read and interpret comScore reporting and be familiar with digital metrics including Adobe
- Proven ability to design and implement custom research studies.
- Strong MS Office skills, particularly Excel and PowerPoint, Pivot Tables and Macros is a plus.
- Excellent written and verbal communication skills, including ability to present insights and recommendations persuasively, in a compelling, easy to understand manner.

Lindsey Bartlett
Executive Recruiter

Lindsey Bartlett specializes in the recruitment of primary and secondary market research professionals in the areas of consumer and shopper insights, category management, new product development, and competitive intelligence/strategy. Her clients include Fortune 500 corporations, suppliers and consulting firms across all industries.
Apply Online

Not ready to apply?

Send an email reminder to:

Share This Job:

Related Jobs: