Analytics Manager

New York, NY

Post Date: 10/03/2017 Job ID: 280996-0_1 Category: Data Science Salary: $90,000 - 100,000
Title: Analytics Manager
Location: New York, NY
Salary: $90,000 - 100,000
Contact: Paul Chatlos, pchatlos@smithhanley.com

Analytics Manager Position Summary

The Analytics Manager leads the digital analytics function on the Analytics team. Data-driven, with an ability to understand the big picture, this role is responsible for providing actionable insights that ultimately drive value, and is comfortable presenting those insights and recommendations to upper management.

Analytics Manager Role Priorities & Performance Requirements

Analysis

-Own the delivery of digital analytics and insights across the business units, making recommendations and implementing improvements to current business practice.
-Conduct ad hoc analyses that will advise the marketing team on how to maximize channel profitability and optimize promotional strategies.
-Execute deep-dive analysis, through application of statistical methodologies, (such as cluster analyses) to provide insights into customer/marketing performance data
Reporting
-Develop and disseminate weekly, monthly and quarterly E-commerce & marketing dashboards to the executive team
-Monitor website shopping funnel performance and identify marketing & merchandising opportunities to improve E-commerce KPIs
-Automate recurring reports to increase department and organizational efficiency
Planning & Forecasting
-Participate as the marketing lead in the annual business forecasting process and on an ad hoc basis to understand the impact of new company initiatives
-Maintain daily forecasts for key web metrics and measure performance against goals for company's business divisions, product categories, marketing channels and visitor device types

Data Accuracy & Availability

-Partner with product, tech and marketing teams to ensure the right tracking is in place to measure success of initiatives, and to update tracking as new product features and marketing vendors are added
-Develop new methods for understanding how cross-device and cross-channel interactions influence current reporting
-Partner with QA team to automate the process for ensuring web analytics data is consistent and correct
Organizational Leadership
-Defines digital analytics roadmap and prioritizes projects based on current company needs & future growth
-Train marketing in the use of analytics and reporting tools, and share insights from these tools
-Advise marketing and tech teams on AB test design and implementation best practices
-Stay abreast of digital analytics technology and tracking best practices
-Evaluate and recommend new tools and practices to improve data availability, quality, processing and insights

Analytics Manager Qualifications

Essential Skills, Experience and Educational Requirements
-Bachelor's degree in marketing, math, statistics, finance, or related analytical field
-4-5 years of experience in a digital analytics or web analytics role
-Experience with Google Analytics, Omniture/Adobe Analytics or other web analytics tools required
-Strong Microsoft Excel skills
-Proficiency with statistical software (SAS, SPSS, or open source equivalent (R / Python))
-Self-starter & able to manage projects from ideation through completion
-Exceptional communication skills
-Excellent attention to detail
-Strong data presentation and visualization skills. Tableau a plus.
-Working knowledge of SQL a plus
-Experience with machine learning and large data sets a plus
-Working knowledge of HTML/CSS/Javascript a plus
-Prior people management experience a plus

Analytics Manager Required Competencies

Communication and Influencing
-Demonstrate ability to build and foster productive working relationships with cross-functional teams
-Creative thinker with the confidence to share ideas with the team
Impact - the ability to:
-Lead and support cross-functional team improvement initiatives
-Execute appropriate processes and decisions across

Paul Chatlos
Executive Recruiter

Paul specializes in the recruitment of quantitative marketing professionals. He prides himself in building excellent relationships with both clients and candidates in order to best address their hiring needs and career goals.
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