Greenwich , CT
Marketing - Content Strategist
Location: Greenwich, CT
Join a high performing Marketing team responsible for brand management, corporate communications and digital strategy. The team's ultimate goal is to raise the firm's visibility and tell the story of what sets us apart!
Content Strategist Responsibilities:
This role is responsible for creating engaging digital content and driving strategy that maximizes reach. The Content Strategist will work with internal colleagues to distill complex financial concepts into content for optimal engagement across client segments. This Content Strategist will understand the financial professional audience and continually update strategies and content to meet the needs of this audience. Content includes, but is not limited to: static page content, blogs, podcasts, online features, educational articles, ads, video, advanced graphics, animations, apps etc.
The Content Strategist will:
Translate technical financial language into engaging content - create the story!
Proactively create and maintain a global editorial calendar
Keep abreast of relevant trends for the creation of relevant content
Craft content for client websites, email campaigns, social media and other communication channels as needed
Recommend improvements based on content analytics and insights
Content Strategist Requirements:
Bachelor's degree in Digital Marketing, Journalism, Communications or related field
At least 7 years related experience writing about complex financial topics
Strong analytical skills with a knowledge of SEO tactics
Creative online writing, editing and proofreading skills
The ideal candidate will have experience writing about complex financial products
Must have knowledge of SEO tactics, use of CMS, and advanced web analytics.
Experience with multimedia formats
Social media savvy