Pittsburgh, PA metro
$90,000 - 100,000 + bonus
For consideration, please send your resume to Nancy Darian at email@example.com
Well known company is seeking a Data Scientist to use statistical analysis to improve target marketing to consumers. Use your background in building predictive models to improve acquisition and loyalty marketing campaigns and drive ROI.
--Use advanced statistical techniques including multivariate and logistic regression models to target consumers with relevant direct mail and digital display advertising.
--Provide data driven insights to improve marketing effectiveness strategies.
--Develop marketing campaign forecasts and analyze campaign results.
--Create customer segments to produce relevant marketing messages.
--Develop and analyze customer surveys to understand consumer sentiments.
--Communicate strategies, insights and results across the organization.
Qualifications of the Data Scientist:
--Minimum three years of post graduate experience in a marketing analytics setting, performing marketing analytics and statistical modeling.
--Expertise developing statistically relevant tests to predict customer behavior.
--Master's degree in a quantitative field (mathematics, statistics, economics or other).
--Proficiency using SAS, SQL as well as Excel in a business setting.
--Proven results in improving ROI through marketing analytics efforts.
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Smith Hanley Associates is the premier recruiting agency serving the analytics and data science space. For more information, please visit our website at www.smithhanley.com.