Director Of Marketing Analytics-CRM
Director Of Marketing Analytics
Dallas, TX metro
For consideration, please send your resume to Nancy Darian at firstname.lastname@example.org
Prominent Dallas based company is seeking a Director Of Marketing Analytics to develop and implement a personalized marketing strategy that will deepen customer engagement. Use your business experience in a marketing analytics environment to improve customer touchpoints at every phase of the customer lifecycle.
--Take a lead role in building a CRM system and methodologies within the company.
--Provide innovative approaches to using market analysis that will increase understanding of customers and reduce customer churn.
--Hands-on in building predictive models and producing segmentation analyses to plan marketing campaigns.
--Partner with internal and external teams to create and enhance a data warehouse.
--Use statistics to measure loyalty marketing campaign effectiveness and develop insights leading to improved customer satisfaction.
--Lead and mentor a statistics team.
--Provide strategic recommendations leading to improved ROI.
Requirements for the Director Of Marketing Analytics position:
--Minimum master's degree in a quantitative field (statistics, economics, mathematics etc) required.
--8 or more years of experience doing hands on data mining and advanced statistical analysis in a direct marketing setting. Loyalty marketing analytics experience highly desirable.
--Business based team leadership experience in a marketing analytics environment.
--Expertise building a CRM system and methodologies.
--Expertise using SAS, SQL and Tableau in a business setting. Experience working with Hadoop a plus.
--Strong business experience working cross-functionally (across marketing analytics, IT, operations and other teams) to maximize customer loyalty and company ROI.
--Ability to influence others and create new approaches to problem solving within a marketing analytics environment.
If this job isn't for you, see our other open positions at www.jobs.smithhanley.com .
Smith Hanley Associates takes pride in being the premier recruiting agency serving the analytics industry. For more information, please visit our website at www.smithhanley.com.