Director Of Marketing Analytics-CRM

Dallas, TX

Post Date: 05/31/2017 Job ID: 280687-7_1 Category: Data Science Salary: $140,000-160,000
Smith Hanley Associates
Director Of Marketing Analytics
Dallas, TX metro
For consideration, please send your resume to Nancy Darian at

Prominent Dallas based company is seeking a Director Of Marketing Analytics to develop and implement a personalized marketing strategy that will deepen customer engagement. Use your business experience in a marketing analytics environment to improve customer touchpoints at every phase of the customer lifecycle.

--Take a lead role in building a CRM system and methodologies within the company.
--Provide innovative approaches to using market analysis that will increase understanding of customers and reduce customer churn.
--Hands-on in building predictive models and producing segmentation analyses to plan marketing campaigns.
--Partner with internal and external teams to create and enhance a data warehouse.
--Use statistics to measure loyalty marketing campaign effectiveness and develop insights leading to improved customer satisfaction.
--Lead and mentor a statistics team.
--Provide strategic recommendations leading to improved ROI.

Requirements for the Director Of Marketing Analytics position:
--Minimum master's degree in a quantitative field (statistics, economics, mathematics etc) required.
--8 or more years of experience doing hands on data mining and advanced statistical analysis in a direct marketing setting. Loyalty marketing analytics experience highly desirable.
--Business based team leadership experience in a marketing analytics environment.
--Expertise building a CRM system and methodologies.
--Expertise using SAS, SQL and Tableau in a business setting. Experience working with Hadoop a plus.
--Strong business experience working cross-functionally (across marketing analytics, IT, operations and other teams) to maximize customer loyalty and company ROI.
--Ability to influence others and create new approaches to problem solving within a marketing analytics environment.

If this job isn't for you, see our other open positions at .

Smith Hanley Associates takes pride in being the premier recruiting agency serving the analytics industry. For more information, please visit our website at

Nancy Darian
Executive Recruiter

Nancy joined the Chicago office of Smith Hanley in 2005. Her expertise in the marketing analytics discipline has resulted in successful partnerships with both clients and candidates. She brings a customer-centric orientation, industry expertise, energy and integrity to her work.
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