Director of Analytics
Port Washington, NY
Location: Port Washington, NY
Salary: $150,000 - 165,000
Contact: Paul Chatlos, firstname.lastname@example.org
The Director, Marketing Effectiveness Solutions leads modeling and project delivery for company's marketing effectiveness offerings, primarily in-market matched panel testing and key driver analysis, and will contribute to the commercialization of emerging capabilities in marketing mix modeling and digital ad effectiveness. This role contributes to growth primarily through client satisfaction, by delivering high-impact results that drive successful outcomes for clients. The role also supports the sales process to new and existing clients, by refining our understanding of a business issue and designing the best approach to address it.
This is a client-facing leadership role in the delivery team within company's analytic solutions group. It includes a mix of project management, team leadership, and proposal support, with some hands-on modeling. The role will focus initially on in-market matched panel testing, but will become more balanced across methodologies over time. Specific responsibilities include:
-Lead the delivery process from initial client discussion to successful resolution of the business issue.
-Work with business development and client management teams to understand client needs and respond with a project plan that will use data and analytics to resolve their issue; support the development of clear, concise proposals to explain and sell the work.
-Oversee data preparation, modeling, reporting, and results interpretation for a project team as an input to answer development for client work; sometimes perform this work directly.
-Ensure timely delivery of personal and team deliverables, resolving barriers and escalating as needed to meet commitments.
-Consistently deliver error-free work, personally and via your teams.
-Collaborate with Go to Market and R&D teams to develop processes and software platforms to enable more scalable delivery and create new capabilities.
-Contribute to product discovery activities by keeping informed on industry and academic developments in your field and sharing with our teams.
-Participate in recruiting and training efforts for our team.
-Ensure that sufficient resources in our team are trained on marketing effectiveness methodologies.
-Collaborate with sales teams to keep pipeline estimates current and manage workload.
-Manage the workload and career development for a small group of analytics professionals.
Skills and Other Requirements:
-Collaborative work style.
-Interest in helping clients succeed.
-Experience using marketing effectiveness methodologies: panel matching, analysis of covariance, regression-based methods (least squares, logistic, maximum likelihood, etc.)
-Experience working with large, structured data sets; familiarity with unstructured big data preferred.
-Proficiency in coding and coaching coders in SAS; familiarity with other languages preferred (especially R, Python, and SQL).
-Familiarity with Excel and Powerpoint.
-Proven ability to listen and clarify client objectives to translate their needs into a clear and feasible plan for resolving their business issue.
-Comfort presenting to, proposing to, and negotiating with clients and sales teams.
-Demonstrated project management and team leadership skills.
-Strong written and verbal communication skills, including the ability to explain complex methods to technical and non-technical audiences.
-Proven ability to train, manage, and develop people.
-Ability to manage multiple concurrent priorities effectively.
-8-12 years of related experience in marketing analytics or similar field.
-Bachelor's degree in related field, Masters or higher preferred.
-Willingness to travel 10-25% as needed