Email Marketing Specialist
Location: Bergen County, NJ
Title: Email Marketing Specialist
The Email Marketing Specialist will drive all facets of the companys Email Marketing program roadmap from conception through creation to launch and post campaign analysis and optimization. You will work in a collaborative environment to execute weekly email deployments in an overall goal of driving significant lead generation. The ideal candidate will have an accomplished history of executing email campaigns, will be KPI driven and be an expert in adhering to CAN-SPAM laws with a goal of maintaining the organizations stellar reputation.
Developing new communication strategies to optimize our email program
Overseeing list segmentation strategies to increase engagement and retention and to get the right message to the right person at the right time.
Managing and implementing an e-mail marketing calendar that align with other program marketing initiatives and the seasonality of the industry.
Pro-actively identifying and implementing opportunities for program and process improvements.
Optimizing existing campaigns with frequent multi-variant A/B testing of subject lines, click thru, time of send, & content.
Tracking, analyzing and reporting regularly on email campaign results including audience, offers, messaging, creative, deliverability, open rates, click through rates, conversion as well subscriber list growth and health.
Skills and attributes:
Desired Skills and Experience:
Bachelor's degree in Marketing or similar field
At least 4-5 years of Email Marketing/ Digital Marketing experience.
3-5 years experience creating and launching email campaigns using a leading ESP
Collaborative spirit with the ability to work with all levels of management
Proficiency in Excel (including creating Pivot Tables/formulas), Word and PowerPoint.
Familiarity with CRM or some other form or database management.
Experience with A/B testing.
Ability to multitask and balance an intense attention to detail with swift execution.
Experience with analytics tools such as Google Analytics.
A go-getter with the ability to make an impact