Marketing Analytics Consultant

Cincinnati, OH

Post Date: 08/30/2017 Job ID: 280789-4_1 Category: Marketing Analytics Salary: $100,000 - $125,000
Smith Hanley Associates
Director of Marketing Analytics
Cincinnati, OH
$100,000 - $125,000 salary
For consideration, please send your resume to Nancy Darian at

In this hands-on position you will develop analytical projects to create customer loyalty, build predictive models for effective target marketing, create a story with the data, and provide strategic guidance to deliver business solutions to clients. Candidates must have post-graduate business experience doing marketing analytics.

Responsibilities of the Director of Marketing Analytics:
-Mine large amounts of transactional data to solve challenging marketing problems.
-Use statistical methods to design marketing campaigns that maximize ROI and add value.
-Perform statistical analysis and develop recommendations as well as actionable insights related to customer acquisition and retention.
-Execute analytical capabilities, deliver presentations, and work with staff, business units, and leadership to implement strategy.

Qualifications of the Director of Marketing Analytics:
-Bachelors/Master's degree in Statistics, Math, Economics or other quantitative field.
-Minimum 3 or more years of post-graduate business experience doing market mix modeling, customer segmentation, marketing campaigns, predictive analytics and other statistical techniques.
-Experience developing and analyzing experiments to measure the impact of marketing campaigns in a business setting.
-Experience using SAS/SQL, R, Python in a business setting.
-Retail, CPG, or consulting experience preferred.

If this job isn't right for you, see our other positions at

Smith Hanley Associates is the premier recruiting agency serving the analytics and data science industry. For more information, please visit our website at

Nancy Darian
Executive Recruiter

Nancy joined the Chicago office of Smith Hanley in 2005. Her expertise in the marketing analytics discipline has resulted in successful partnerships with both clients and candidates. She brings a customer-centric orientation, industry expertise, energy and integrity to her work.
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