Marketing Analytics Consultant

Erie, PA

Post Date: 09/25/2017 Job ID: 280876-3_1 Category: Marketing Analytics Salary: $90,000 - $110,000
Smith Hanley Associates
Marketing Analytics Consultant
Erie, PA or Charlotte, NC
$90,000 - $110,000
For consideration, please send your resume to Nancy Darian at

Insurance company is seeking a Marketing Analytics Consultant for their marketing analytics team. Use your experience (minimum 8 years) leading the analytics around customer acquisition, retention and cross sell in this highly visible role.

-Build and validate predictive models designed to optimize target marketing for acquisition and loyalty marketing initiatives.
-Build segmentation models to understand customer behaviors and preferences.
-Analyze lifetime value of current and prospective customers.
-Manage full-cycle marketing analytics projects, perform model development initiatives, conduct analytical strategic studies, support cross functional business units and evaluate data sources.
-Provide actionable insights of data analysis that will drive and validate strategic initiatives.
-Develop ad hoc reports to improve decision making.
-Work with business partners to increase ROI.

Qualifications of the Marketing Analytics Consultant:
-Bachelor's/Master's degree in a quantitative field (Economics, Statistics, Mathematics or related).
-Minimum 8 years of marketing analytics experience building statistical models, providing marketing campaign analysis, data mining and customer segmentations in a business setting.
-Ability to produce statistical models (linear and logistic regressions, CHAID, neural networks, decision trees and time series analysis) in a business setting.
-Strong proficiency in SQL and SAS programming.
-Experience with dataset, programming, querying, and reporting design.
-Strong research, analytical and critical thinking skills.
-Demonstrated ability to translate data into insights for the business.

If this job isn't for you, see our other open positions at

Smith Hanley Associates takes pride in being the premier recruiting agency serving the marketing analytics industry. For more information, please visit our website at

Nancy Darian
Executive Recruiter

Nancy joined the Chicago office of Smith Hanley in 2005. Her expertise in the marketing analytics discipline has resulted in successful partnerships with both clients and candidates. She brings a customer-centric orientation, industry expertise, energy and integrity to her work.
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