Marketing Data Analyst

Richmond, VA

Post Date: 10/11/2017 Job ID: 281016-0_1 Category: Data Science Salary: $60,000 - 80,000
Title: Marketing Data Analyst
Location: Richmond, VA
Salary: $60,000 - 80,000
Contact: Paul Chatlos, pchatlos@smithhanley.com

We are seeking a highly motivated Marketing Data Analyst to handle analytics for major clients in the Richmond office. The primary role of this position is to perform analytics that optimize results on behalf of our clients.

Marketing Data Analyst Requirements:

-Developing comprehensive measurement and analytics plans for multi-channel CRM campaigns
-Conducting campaign analysis, including statistical significance testing to enhance campaign performance across e-mail, SMS, direct mail and other channels
-Designing marketing dashboards for compelling data visualization
-Delivering value-added insight into analysis results and making actionable recommendations
-Collaborating with strategic, creative, and account staff, and interacting directly with clients

Marketing Data Analyst Qualifications:

-2+ years in analytical/database marketing/CRM
-Bachelor's degree in marketing, statistics, economics, mathematics, or related field
-SQL programming expertise required; SAS programming expertise a plus
-Working knowledge of data visualization software (e.g., Tableau)
-Proficiency in Microsoft Office tools (Excel, PowerPoint, Word, etc.)
-Strong written and verbal communication skills, presentation skills, and ability to manage multiple tasks
-Digital analytics experience including use of Google Analytics or Adobe Analytics (Omniture) a plus

Paul Chatlos
Executive Recruiter

Paul specializes in the recruitment of quantitative marketing professionals. He prides himself in building excellent relationships with both clients and candidates in order to best address their hiring needs and career goals.
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