Media Analytics Lead

Dallas, TX

Post Date: 01/04/2017 Job ID: 280382-6 Category: Marketing Analytics Salary: $100,000 - $110,000
Smith Hanley Associates
Media Analytics Lead
Dallas, TX
$100,000 - 110,000 salary

Dallas employer is seeking a Media Analytics Lead to analyze marketing campaigns and provide insights to help the business optimize media spend and increase ROI. Candidates must have expert level attribution modeling capabilities to evaluate the effectiveness of media buys.

--Build attribution models to optimize media spend.
--Build statistical models to enhance marketing campaigns.
--Research and analyze data sets to identify growth opportunities across markets.
--Perform analysis and optimize TV data, break down results, and improve performance.
--Evaluate media test design and offline buying initiatives.
--Provide forecasts, trends, ROI models and ad hoc analysis.

--4 to 7 years of business based experience in a marketing setting doing market mix modeling, statistical analysis, digital measurement and web attribution.
--Expertise querying large data sets, deriving actionable insights, and measuring marketing campaign performance in a business setting.
--Experience in TV data, direct response modeling, media planning or offline marketing channels.
--Business based experience using SQL, R, Tableau, or similar statistical tools.
--Bachelor's/Master's degree in Marketing, Economics, Statistics, Finance or similar quantitative field.

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Smith Hanley Associates takes pride in being the premier recruiting agency serving the analytics industry. For more information, please visit our website at

Nancy Darian
Executive Recruiter

Nancy joined the Chicago office of Smith Hanley in 2005. Her expertise in the marketing analytics discipline has resulted in successful partnerships with both clients and candidates. She brings a customer-centric orientation, industry expertise, energy and integrity to her work.
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