Senior Data Analyst, Marketing Analytics

Stamford, CT

Post Date: 02/20/17 Job ID: 280532 Category: Data Science Salary: $100,000 - 135,000
Title: Senior Data Analyst, Media Analytics
Location: Stamford, CT
Salary: $100,000 - 135,000
Contact: Paul Chatlos, pchatlos@smithhanley.com
2017PC

The Senior Data Analyst, Media Analytics will be responsible for supporting internal stakeholders through quantitative analytics specifically with respect to company's digital media and advertising operations. The role will be responsible for digital ad analytics; reporting and analysis, media intelligence, automated dashboards, scorecards, and data quality.

Key Responsibilities:

-Interact with various business groups, including Sales, Technology, Finance, Business Development, and senior management to set the learning agenda for Digital Media and -Ad Sales performance
-Manage data collection and data quality
-Assist in the development of KPIs, dashboards, and forecasting models for media and advertising businesses
-Create and maintain weekly and monthly reports for measuring performance; derive insights and recommendations
-Leverage data to guide Sales and Strategy Leadership to maximize revenue potential and to achieve annual revenue targets

Qualifications:

-Solid understanding of the fundamentals of omni-channel marketing including paid media, social media, online advertising and website user flow
-Working knowledge of campaign management/design to help inform campaign planning
-Understanding of various ad unit formats across desktop and mobile
-Proficiency in analyzing and interpreting data from standard platforms such as Omniture/Google Analytics/DFA/DART and experience in consumer mobile/internet, online/mobile gaming, and/or OTT content data analytics a plus
-Basic technical knowledge of Coding/HTML to help QA ads and ad tagging a plus
-Experience with online attitudinal and behavioral measurement vendors/tools (e.g. comScore, Nielsen, Dynamic Logic, etc.)
-Working knowledge of SQL preferred
-Experience with Business Intelligence data and reporting tools (e.g., Excel, Cognos, Tableau, etc.)
-Able to synthesize and communicate complex qualitative and quantitative data using data visualization
-Strong organizational skills with the ability to handle multiple projects simultaneously and work independently
-Strong written and verbal communication skills including the ability to communicate clearly and confidently with internal stakeholders

Paul Chatlos
Executive Recruiter

Paul specializes in the recruitment of quantitative marketing professionals. He prides himself in building excellent relationships with both clients and candidates in order to best address their hiring needs and career goals.
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