Senior Marketing Analyst

Madison, WI

Post Date: 11/03/2017 Job ID: 281049-0_1 Category: Marketing Analytics Salary: $80,000 - $90,000
Smith Hanley Associates
Senior Marketing Analyst
Madison, Wisconsin area
$80,000 - $90,000
For consideration, please send your resume to Nancy Darian at ndarian@smithhanley.com

Customer-centric retailer is seeking a Senior Marketing Analyst to support online and offline marketing efforts. Use your marketing analytics experience to improve customer targeting and loyalty programs. Seeking candidates with predictive modeling experience.

**Candidates must have 2 or more years of full time, US based business experience in a marketing analytics environment.**

Responsibilities of the Senior Marketing Analyst:
--Develop and deploy predictive models using a variety of statistical techniques designed to improve marketing efforts (customer acquisition, retention and cross-sell).
--Provide customer profiles, segmentations and data mining studies.
--Produce ad hoc reports, analysis and insights for business partners.

Qualifications of the Senior Marketing Analyst:
--Minimum of 2 years of full time, US based business experience in marketing analytics.
--Business based experience building predictive models designed to improve marketing campaign efforts.
--Business based experience using SQL, SAS and R.
--Ability to provide statistical analysis and insights to improve decision making.
--Minimum bachelor's degree in a quantitative field (statistics, applied mathematics, predictive analytics, economics or other). Master's degree preferred.
--Solid communication skills.

If this job isn't for you, see our other open positions at www.jobs.smithhanley.com.

Smith Hanley Associates takes pride in being the premier recruiting agency serving the marketing analytics industry. For more information, please visit our website at www.smithhanley.com.

Nancy Darian
Executive Recruiter

Nancy joined the Chicago office of Smith Hanley in 2005. Her expertise in the marketing analytics discipline has resulted in successful partnerships with both clients and candidates. She brings a customer-centric orientation, industry expertise, energy and integrity to her work.
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