Senior Marketing Analyst

Newark, NJ

Post Date: 06/08/2017 Job ID: 280825-0_1 Category: Data Science Salary: $100,000 - 125,000
Title: Senior Marketing Analyst
Location: Newark, NJ
Salary: $110,000 - 125,000
Contact: Paul Chatlos, pchatlos@smithanley.com

Senior Marketing Analyst Responsibilities:

-Collects data to measure & analyze return-on-investment across several key marketing and business initiatives (e.g., Direct Mail, E-mail, etc)
-Introduce and integrate new tools for marketing measurement and data-mining capabilities
-Drive and manage cross-functional analytical projects and build out advanced analytical processes that allow analysts to find insights quickly and efficiently
-Work with analysts within and across teams to identify gaps in coverage that could provide meaningful results if explored further
-Support the Marketing Analytics Director/ Manager in building out queries, reports or ad-hoc analyses to support key marketing and strategy initiatives
-Lead the presentation of complex analyses and insights to senior management in both meeting settings and via e-mail while ensuring clear and concise communication of recommendations
-Proactively work with the analytics team in identifying and documenting data issues or requests. Also, work with our data teams to expand the capabilities of the analytics data mart
-Perform campaign response analysis to understand the sales lift & ROI associated with each program to aid in the development of future strategies
-Generate reports, documentation and scoring code as part of the analysis process. Produce expected performance measures including stat guides and other statistical measures
-Integrate experimental design (DOE) best practices to ensure that marketing tests and experiments are setup and executed in an accurate manner
-Provide recommendations on analytical methodologies and frameworks to be utilized for a various analytical projects
-Dive deep into complex business problems and provide insights in various acquisition and retention initiatives through hypothesis testing
-Facilitate requirements gathering with Marketing and other business partners to target, execute and construct customer-level analytics. This includes but not limited to creating reporting templates (wireframes) and aligning on analysis objectives and KPIs
-Perform and manage all end-to-end steps required for analyses including requirements gathering, methodology development, data pulling, data processing, analysis, insight formulation and results delivery
-Work with cross-functional teams on the day-to-day execution of analytics projects & initiatives
-Integrate best-in-class analytical & statistical and data-mining techniques to provide meaningful insights
-Pioneer near analytical capabilities, tech and methodologies that will allow the team to scale the delivery of insights and to move the needle quickly
-Lead and mentor marketing analysts on various analytical projects
-Support the development of campaign response models based on multiple variables and assumptions
-Execute appropriate quality control procedures for analysis, reporting and scoring and audit statistical analysis for accuracy
-Support the building of analytical capabilities and solutions (EDA, segmentation, modeling, campaign evaluations, etc) that enable analytics to support the strategic goals of the Company
-Ensure quality and timeliness of deliverables that meet expectations while balancing business needs with the appropriate level of analytical rigor
Senior Marketing Analyst Experience & Personal Qualities:
-Ability to leverage story-telling skills to deliver insights that are clear, concise and actionable
-Excellent oral and written communication skills with both technical and non-technical stakeholders
-Organizational, planning and project management skills and ability to effectively manage cross-functional projects
-Able to work cross-functionally and to manage multiple competing tasks
-Positive and Energetic Attitude
-Always looks to challenge the process in a productive manner
-Ability to work independently

Paul Chatlos
Executive Recruiter

Paul specializes in the recruitment of quantitative marketing professionals. He prides himself in building excellent relationships with both clients and candidates in order to best address their hiring needs and career goals.
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