Sr. CRM Analyst

Pittsburgh, PA

Post Date: 04/14/2017 Job ID: 280728-2_1 Category: Marketing Analytics Salary: $65,000 - 80,000
Smith Hanley Associates
Sr. CRM Analyst
Pittsburgh, PA metro
$65,000 - 80,000 + bonus
For consideration, please send your resume to Nancy Darian at ndarian@smithhanley.com

Leading employer is seeking a Sr. CRM Analyst to analyze marketing campaign effectiveness and identify ways to improve campaign targeting and bottom line results.

--Analyze marketing campaign effectiveness and identify insights leading to improved targeting effectiveness in the digital and other channels.
--Provide analysis leading to a better understanding of the drivers of increased sales and revenue growth.
--Leverage statistical tools like SAS and SQL to extract and analyze data.
--Provide insights based on data mining exercises.
--Develop reports and communicate findings to the business.
--Work with internal parties to develop and enhance the data and systems.

Qualifications for the Sr. CRM Analyst role:
--Minimum three years of experience in a CRM environment focused on digital channels.
--Expertise using SQL, SAS or SPSS, Unica and Excel in a marketing analytics setting.
--Business experience gleaning marketing insights from data mining exercises.
--Proficiency using Google Analytics, Core Metrics or Adobe Omniture.
--Minimum bachelor's degree in a quantitative field (mathematics, statistics or other). Master's degree preferred.

Smith Hanley Associates is the premier recruiting agency serving the analytics and data science space. For more information, please visit our website at www.smithhanley.com.

Nancy Darian
Executive Recruiter

Nancy joined the Chicago office of Smith Hanley in 2005. Her expertise in the marketing analytics discipline has resulted in successful partnerships with both clients and candidates. She brings a customer-centric orientation, industry expertise, energy and integrity to her work.
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