Sr. Manager, Marketing Automation

Calabasas, CA

Post Date: 00/00/0000 Job ID: 280973_1 Category: Direct and Digital Marketing Salary: Commensurate with experience
Contact: Rachel Pereira
rpereira@smithhanley.com

Sr. Manager, Marketing Automation

Accomplished Database Marketing experience needed!
SAS CI Studio or Unica experience highly desired!

Our client is seeking savvy database marketer to create and execute customer marketing campaigns to drive cross-channel communications including both email, direct mail as well as other online and offline channels. This role is for the strategist who is also adept at marketing campaign execution.

Sr. Manager Marketing Automation Responsibilities:

* Audit campaign processes
* Manage contact strategies for market segment channels
* Measure results of test treatments and audience groups

Sr. Manager Marketing Automation Required skills:

* MBA or graduate-level degree in Database Marketing, Information Systems or related field
* Proven ability to work independently in a dynamic environment
* Strong attention to detail
* Collaborative personality
* Experience MS Office including Excel
* 3 years experience with database programming and query writing
1 year recent intermediate-level experience with SAS CI Studio, Unica or similar tool
* Database marketing experience using large relational databases
* Knowledge of database languages for SQL and/or VBA with understanding of how to build custom reports

Rachel Pereira
Executive Recruiter

Rachel Pereira specializes in the nationwide placement of direct and digital marketing professionals. An in-depth understanding of her industry allows her to quickly interpret her clients’ needs into a pipeline of qualified candidates. Rachel considers building relationships to be of paramount importance in her niche-oriented recruiting environment.
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