Sr. Marketing Analyst

Pittsburgh, PA

Post Date: 11/01/2017 Job ID: 280820-4_1 Category: Marketing Analytics Salary: $90,000 - 100,000
Smith Hanley Associates
Sr. Marketing Analyst
Pittsburgh, PA metro
$90,000 - 100,000 + bonus
For consideration, please send your resume to Nancy Darian at ndarian@smithhanley.com

Well known company is seeking a Sr. Marketing Analyst to build and deploy predictive models to improve target marketing to consumers. Use your background in building predictive models to improve acquisition and loyalty marketing campaigns and drive ROI. Candidates must have a minimum of three years of full time, US based marketing analytics experience.

--Use advanced statistical techniques including multivariate and logistic regression, deep learning neural networks and latent class segmentations to target consumers with relevant direct mail and digital display advertising.
--Provide data driven analysis and insights to improve marketing effectiveness strategies.
--Develop marketing campaign forecasts and analyze CRM campaign results.
--Create customer segments to produce relevant marketing messages.
--Develop and analyze customer surveys to understand consumer sentiments.
--Communicate strategies, insights and results across the organization.

Qualifications of the Sr. Marketing Analyst:
--Minimum three years of post graduate, US based full time business experience in a marketing analytics setting, performing marketing analytics and statistical modeling.
--Business proficiency using advanced statistical techniques such as multivariate and logistic regression techniques.
--Expertise developing statistically relevant tests to predict customer behavior and create relevant offers to customers.
--Master's degree in a quantitative field (mathematics, statistics, economics or other).
--Proficiency using R, Python or SAS and SQL in a business setting.
--Proven results in improving ROI through CRM marketing analytics efforts.

If this job isn't right for you, see our other positions at jobs.smithhanley.com

Smith Hanley Associates is the premier recruiting agency serving the analytics and data science space. For more information, please visit our website at www.smithhanley.com.

Nancy Darian
Executive Recruiter

Nancy joined the Chicago office of Smith Hanley in 2005. Her expertise in the marketing analytics discipline has resulted in successful partnerships with both clients and candidates. She brings a customer-centric orientation, industry expertise, energy and integrity to her work.
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