Newtown, CT 06470
Digital Marketing Associate
Boutique agency seeking to add a Digital Marketing Associate to the team!
You willl be responsible for coordinating digital campaign execution including trafficking creative assets, conversion and campaign testing, approvals, campaign delivery and reporting. You'll maintain the digital marketing programs calendar.
Additional responsibilities include:
Managing digital campaigns and media buying strategy
Work with the data team to profile existing customer base and develop target audiences.
Handle audience onboarding including Facebook, etc.
Measure and report on digital marketing programs to optimize opportunities
Collaborate with internal sales team on sales support client presentations and proposal creation.
Assist on creative concept design including landing page creation and funnel optimization.
Manage website content through Wordpress
Perform campaign and site tracking via Google Analytics and HasOffers.
Manage corporate social media applications
Digital Marketing Associate Requirements:
Bachelors degree in Marketing, Business administration or a related field
3-5 years of digital marketing experience - Email Marketing experience is a plus!
Expertise in programmatic display, PPC, affiliate marketing, social marketing, content marketing, etc.
Experience in campaign trafficking and media buying
Marketing automation platforms experience
Deadline driven with solid Excel experience