Sr. Analyst, Marketing Analytics

Tampa, FL 33610

Post Date: 12/08/2017 Job ID: 281046-1_1 Category: Marketing Analytics Salary: $60,000 - $90,000
Smith Hanley Associates
Sr. Analyst, Marketing Analytics
Tampa, FL
$60,000 - $90,000
For consideration, please send your resume to Nancy Darian at

Well known company is seeking several Sr. Analysts, Marketing Analytics for their Florida headquarters office. The roles have visibility to leadership, impact on the bottom line and offer the opportunity to wear many hats. One role will be statistical modeling focused and the other will be business intelligence focused.

**Candidates must have a minimum of 2-3 years of full time, marketing analytics experience (post degree) in the US.**

--Build statistical models in R or SAS using logistic and linear regression and random forest techniques.
--Partner with various teams to provide marketing analysis in response to business needs.
--Provide marketing campaign analysis to measure ROI and to help the business target customers with relevant offers.
--Research data issues and provide solutions.
--Provide recommendations for process improvements, leading to employee satisfaction and cost savings. --Pull data from SQL and produce ad hoc analysis, reports and dashboards using Tableau or other visualization tool.

Qualifications of the Sr. Analyst, Marketing Analytics:
--Minimum Bachelor's degree in a quantitative field (Economics, Mathematics, Statistics or Predictive Analytics). Master's degree preferred.
--Full time business based experience using SAS, SQL, R, Microstrategy, Python, Tableau, Alteryx, Microsoft Office and similar programming tools.
--Minimum 2-3 year of full time, business based experience in marketing analytics (post degree) and strong mathematical and statistical skills.
--Ability to apply critical thinking to solve business problems.
--Proven ability to partner with the business to provide marketing solutions.

If this job isn't for you, see our other open positions at

Smith Hanley Associates takes pride in being the premier recruiting agency serving the marketing analytics industry. For more information, please visit our website at

Nancy Darian
Executive Recruiter

Nancy joined the Chicago office of Smith Hanley in 2005. Her expertise in the marketing analytics discipline has resulted in successful partnerships with both clients and candidates. She brings a customer-centric orientation, industry expertise, energy and integrity to her work.
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