Sr. Marketing Analyst

Charlotte, PA 28217

Post Date: 02/16/2018 Job ID: 281134-2_1 Category: Marketing Analytics Salary: $75,000 - $90,000
Smith Hanley Associates
Sr. Marketing Analyst
Charlotte, NC
$75,000 - $90,000
For consideration, please send your resume to Nancy Darian at

Insurance company is seeking a Sr. Marketing Analyst for their marketing analytics team. In this highly visible role, you will use your SAS and SQL skills to analyze marketing campaigns, leading to more effective acquisition, retention and cross sell marketing programs.

NOTE: candidates must have a minimum of 3 years of post college business experience in direct marketing to be considered.

-Use SAS and SQL to analyze marketing campaigns.
-Have a firm understanding of test/control concepts.
-Provide data driven insights to help the business to optimize target marketing for customer acquisition and retention initiatives.
-Analyze lifetime value of current and prospective customers.
-Evaluate data sources, manage ad-hoc marketing studies and support cross functional business units.
-Respond with reports and insights to improve decision making.
-Work with business partners to increase ROI.

Qualifications of the Marketing Analytics Consultant:
-Bachelor's/Master's degree in a quantitative field (Economics, Statistics, Mathematics or related).
-Minimum 3 years of business experience (post college) in a direct marketing environment.
-Proven ability to provide marketing campaign analysis, data mining and customer segmentations in a business setting.
-Strong proficiency in SQL and SAS programming in a direct marketing setting.
-Experience with dataset, programming, querying, and reporting design.
-Strong research, analytical and critical thinking skills .
-Demonstrated ability to translate data into insights for the business.

If this job isn't for you, see our other open positions at

Smith Hanley Associates takes pride in being the premier recruiting agency serving the marketing analytics industry. For more information, please visit our website at

Nancy Darian
Executive Recruiter

Nancy joined the Chicago office of Smith Hanley in 2005. Her expertise in the marketing analytics discipline has resulted in successful partnerships with both clients and candidates. She brings a customer-centric orientation, industry expertise, energy and integrity to her work.
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