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Directoe, Decision Science Media Analytics-PHARMA

Greater Los Angeles (hybrid 3x week in office), CA 91320

Posted: 09/06/2024 Category: Pharmaceutical Job Number: 330780-0_1-1 Salary: $201-225k + bonus + LTI

Job Description

Title- Director, Decision Science Media Analytics-PHARMA

Location-Greater Los Angeles (hybrid 3x week in office) relo provided

Salary- $210-225k + bonus + LTI


Consultant- Eda Zullo, ezullo@smithhanley.com


My client, Global BioPharma Company, is seeking a "Director, Decision Science Media Analytics" Professional!


In this role you will be responsible refining the Pharma Company's media strategies, audience targeting and understanding the agency's recommendations through analytical support as back up.


Responsibilities-
*Campaign Audience Measurement
--

Lead analytics for paid/organic media, web, and targeted HCP campaigns
--.
Employ audience segmentation and data analysis to pinpoint and engage key audiences for pharmaceutical products, including analyzing creative elements.

Agency Oversight:

--Assess agency recommendations to ensure they meet brand media objectives.
--
Identify opportunities to enhance agency partnerships and drive performance.

--Provide data-driven feedback to optimize media plans and strategies.


Cross-Functional Collaboration:
--
Partner with internal media teams, brand teams, and external agencies to align media strategies with business goals.
Integrate analytics-driven insights into media planning and decision-making.


Media Expertise
--:
Exhibit proficiency in media measurement across various channels including TV, digital, print, and SEO.


Team Leadership:
--
Recruit, mentor, and develop a team of media analytics professionals, including onshore and offshore support.



Requirements:
--
Masters degree with 8 years of experience in analytics, operations, or pharma,

-- 4 years of experience in people management or leadership in teams, projects, or resource allocation.
--Experience in marketing strategy and execution, particularly in media promotional strategies for healthcare professionals and consumers.

--Strong influencing and communication skills, with the ability to build rapport and credibility at all organizational levels
--.
Deep understanding of media measurement methodologies and technology.
--Previous media agency experience preferred.

Meet Your Recruiter

Eda Zullo
Principal

Eda Zullo joined Smith Hanley in 2000 and has since become a driving force in the confidential recruitment of Commercial Analytics professionals across the Pharmaceutical, Biotech, Life Sciences, and Healthcare industries. With a sharp focus on data science, marketing science, sales analytics, forecasting, and data management, Eda is known for delivering high-impact talent that fuels business success.

Clients value her unmatched industry insight and her ability to identify candidates who excel both technically and culturally. One client shared, “Eda has a tremendous understanding of our hiring needs. She not only understands the job requirements, but also the ‘soft skills,’ which are just as important. It’s a true partnership. She’s placed most of our group—Eda is the BEST of the BEST!”

Before entering executive search at Smith Hanley Associates, Eda spent over 20 years in sales and marketing at the Muscular Dystrophy Association (MDA), covering the NY Tri-State area. She holds a B.A. in Sociology from Rosemont College and brings a rare combination of empathy, expertise, and results-driven focus to every search.

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