AVP Digital Marketing Analytics

Boston, MA 01752

Posted: 11/16/2018 Category: Credit Job Number: 281529-0_1 Salary: Up to 125k base
Smith Hanley Associates
AVP, Digital Marketing Analytics
Boston, MA area
Salary: Up to 125k base
Contact: Sean Murphy - [email protected]

The AVP Digital Marketing Analytics will support loyalty business case development with strong data architecture, digital and marketing CRM expertise. The AVP, Digital Marketing Analytics will help to implement a data share program to work with both first and third party data to enhance acquisition factors and track/enhance acquisition. The individual in this role will be expected to develop test & learn strategies to improve conversion rates and customer lifetime value. The AVP, Digital Marketing Analytics will serve as the subject matter expert on loyalty and digital analytics tools. Projects in this role will include web traffic analysis, attribution modeling, as well as measuring and optimizing marketing efficiency. The AVP, Digital Marketing Analytics will also be expected to develop reports and other metrics to track churn, LTV and loyalty marketing results.

Requirements for AVP, Digital Marketing Analytics Include:
-Bachelor's Degree in a quantitative discipline (Math, Statistics, Economics, etc) Master's Degree highly preferred
-Three (3) or more years professional experience within loyalty/digital marketing analytics
-Excellent knowledge of SAS, SQL, Tableau, Google Analytics, Adobe Analytics or any other web analytics tools
-Digital Marketing Analytics experience is a MUST
-Strong project management capabilities
-Excellent written and oral communication in English
-** Must be a US Citizen or Green Card Holder to Apply

Sean Murphy
Executive Recruiter

Sean's recruiting knowledge, human resources expertise and quantitative insight are now being leveraged to identify qualified candidates for specific credit roles. Sean considers his communications skills, his sense of urgency and initiative as critical strengths for building solid relationships in this tight knit industry.
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