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Demand Generation Manager

New York, NY 10015

Posted: 05/28/2025 Category: Market Research Job Number: 23671 Salary: 80,000

Job Description

Job Title: Demand Generation Manager
Location: East Coast Remote OR NYC hybrid
Salary: $80,000–$110,000 + bonus
Contact: Lindsey Bartlett - lbartlett@smithhanley.com


We are looking for a Manager of Demand Generation to lead and scale our demand generation programs across multiple channels. This is a high-impact, strategic role responsible for driving qualified pipeline and fueling growth. You’ll own the strategy, execution, and optimization of campaigns that attract, engage, and convert high-value prospects across the buyer journey.

What You’ll Do:
  • Own and execute email marketing campaigns—internally and with key vendors
  • Manage KPI performance, including open rates
  • Drive demand and lead generation campaigns across 8+ platforms, leveraging both organic and paid strategies
  • Work with CRM and marketing automation tools to track, nurture, and report on leads and marketing-attributed revenue.
  • Monitor and improve funnel performance (MQL to SQL to opportunity), collaborating with sales to ensure seamless lead handoff and follow-up.
  • Analyze campaign performance, uncover actionable insights, and iterate rapidly to improve ROI and conversion rates.
  • Use advanced Excel skills (e.g. VLOOKUPs, data compilation, list-building) to manage reporting and partner data
  • Write and edit engaging marketing content for key studies and vendors
  • Contribute to multimedia marketing (YouTube shows, LinkedIn Live, etc.) - while on-camera presence isn’t required, media-savvy professionalism is key

What We’re Looking For:
  • 3+ years of experience in B2B demand generation, growth marketing, or performance marketing, ideally in SaaS, media, or market intelligence environments.
  • Proven success in driving pipeline through multi-channel campaigns.
  • Strong background in email marketing strategy and execution.
  • Experience with marketing automation platforms (e.g., HubSpot, Marketo, or similar) and CRM tools (e.g., Salesforce).
  • Analytical mindset with a strong grasp of KPIs such as CAC, CPL, MQL, SQL, and marketing-sourced pipeline.
  • Excellent project management and communication skills.
  • Ability to thrive in a fast-paced, collaborative, and international environment.
  • Strong copywriting and messaging skills; graphic design capabilities are a plus.
 
Why Join?
This is a key position for our team and an exciting opportunity to step into a role with visibility and ownership. You’ll work alongside passionate professionals and be part of meaningful storytelling initiatives backed by major media outlets.
 

Meet Your Recruiter

Lindsey Bartlett
Principal

Lindsey Bartlett leads the Market Research & Consumer Insights area. With a decade of experience recruiting in this niche, Lindsey has proven successful in making the match. Her highly consultative nature combined with her dedication to excellence pushes her to swiftly and successfully find you the best talent. Lindsey is a strong recruiter and highly personable, staying abreast of new industry trends by attending a variety of conferences and participating with our affiliations. Offer her an oat milk latte and a good conversation and she’ll always be in your corner. 

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