Digital Analytics Lead

Miami, FL 33101

Posted: 11/22/2021 Category: Data Science Job Number: 282619-0_1 Salary: $100,000 - 110,00

Job Description

Title: Digital Analytics Lead
Location: Miami, FL
Salary: $100,000 - 110,000
Contact: Paul Chatlos, [email protected]

Digital Analytics Lead What job we expect you to do:

Digital Analytics Lead Project Delivery

-Execute analytics requests in individual capacity (hands-on) as well as work very closely with the offshore team on projects, end-to-end
-Design, develop, and implement analytical solutions and use cases based on business requirements that support key business decisions
-Design and build technical processes to address business issues
-Oversee the design and delivery of reports and insights that analyze business functions and key operations and performance metrics
-Accountable for quality of delivery from TSC (including from offshore team)

Digital Analytics Lead Planning & Coordination

-Track and monitor the status of all ongoing requests, keep offshore resources effectively utilized and ensure smooth management of work pipeline
-Articulate project requirements and client's internal business context (e.g. business priorities, end-use, etc.) to TSC offshore team to help provide more customized insights
-SPoC for the offshore team for all project related queries; seek and provide timely inputs/clarifications (e.g. business requirements, request prioritization, scope finalization, output format) to the offshore team
-Assist the offshore team in getting issues( e.g. data access, platform/tool access, IT/helpdesk related, etc.) resolved

Digital Analytics Lead Client Management

-Coordinate and drive meetings with client's internal team(s), identify their business needs and translate them into analytics projects
-Examine, interpret and report results of analytical initiatives to stakeholders in leadership and business teams.
-Set and manage stakeholders expectations around scope of study/requests, level of detail/granularity, delivery timelines, etc.
-Act as onsite TSC support for client - essentially, play the role of a 'quick analyst desk' for client stakeholders in case of urgent requirement and help in coordination, scheduling calls, etc.
-Share and incorporate client feedback

Digital Analytics Lead Account Development

-Establish strong rapport with key client stakeholders and identify growth opportunities for TSC
-Share inputs/ideas (based on client discussions) with the sales team that provides an opportunity to pitch/propose new work or solution that is outside of current scope of work

Digital Analytics Lead What skills we expect you to bring:

-Good working knowledge of the (Google Analytics 360, Tag Manager, Big Query) settings and administration, including native integrations with other Google products such as Ads/Campaign Manager
-Understanding of how to configure profiles and views, including goals, filters and other Google Analytics functionality
-Understanding of configuration for custom metrics and dimensions/custom variables / advanced e-commerce
-Strong SQL skills, ability to perform effective querying involving multiple tables and subqueries
-Understanding of and experience using analytical concepts and statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations for business units
-Experience and knowledge of statistical modeling techniques: GLM multiple regression, logistic regression, clustering/segmentation, etc.
-Strong problem solving, quantitative and analytical abilities
-Excellent communication, collaboration and delegation skills

What expertise will bring added advantage?

-Knowledge of analytical use cases such as product recommendation engine, personalized targeting, marketing automation, Path to Purchase, Customer Journey/CLTV, Last-touch & Multi-touch marketing attribution, etc.
-Deep domain expertise, understanding of current & future trends and best practices in digital marketing analytics
Digital Analytics Lead What Tools and Techno

Meet Your Recruiter

Paul Chatlos
Executive Recruiter

Paul specializes in the recruitment of quantitative marketing professionals. He prides himself in building excellent relationships with both clients and candidates in order to best address their hiring needs and career goals.
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