Digital Analytics Lead
Miami, FL 33101
Location: Miami, FL
Salary: $100,000 - 110,000
Contact: Paul Chatlos, [email protected]
Digital Analytics Lead What job we expect you to do:
Digital Analytics Lead Project Delivery
-Execute analytics requests in individual capacity (hands-on) as well as work very closely with the offshore team on projects, end-to-end
-Design, develop, and implement analytical solutions and use cases based on business requirements that support key business decisions
-Design and build technical processes to address business issues
-Oversee the design and delivery of reports and insights that analyze business functions and key operations and performance metrics
-Accountable for quality of delivery from TSC (including from offshore team)
Digital Analytics Lead Planning & Coordination
-Track and monitor the status of all ongoing requests, keep offshore resources effectively utilized and ensure smooth management of work pipeline
-Articulate project requirements and client's internal business context (e.g. business priorities, end-use, etc.) to TSC offshore team to help provide more customized insights
-SPoC for the offshore team for all project related queries; seek and provide timely inputs/clarifications (e.g. business requirements, request prioritization, scope finalization, output format) to the offshore team
-Assist the offshore team in getting issues( e.g. data access, platform/tool access, IT/helpdesk related, etc.) resolved
Digital Analytics Lead Client Management
-Coordinate and drive meetings with client's internal team(s), identify their business needs and translate them into analytics projects
-Examine, interpret and report results of analytical initiatives to stakeholders in leadership and business teams.
-Set and manage stakeholders expectations around scope of study/requests, level of detail/granularity, delivery timelines, etc.
-Act as onsite TSC support for client - essentially, play the role of a 'quick analyst desk' for client stakeholders in case of urgent requirement and help in coordination, scheduling calls, etc.
-Share and incorporate client feedback
Digital Analytics Lead Account Development
-Establish strong rapport with key client stakeholders and identify growth opportunities for TSC
-Share inputs/ideas (based on client discussions) with the sales team that provides an opportunity to pitch/propose new work or solution that is outside of current scope of work
Digital Analytics Lead What skills we expect you to bring:
-Good working knowledge of the (Google Analytics 360, Tag Manager, Big Query) settings and administration, including native integrations with other Google products such as Ads/Campaign Manager
-Understanding of how to configure profiles and views, including goals, filters and other Google Analytics functionality
-Understanding of configuration for custom metrics and dimensions/custom variables / advanced e-commerce
-Strong SQL skills, ability to perform effective querying involving multiple tables and subqueries
-Understanding of and experience using analytical concepts and statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations for business units
-Experience and knowledge of statistical modeling techniques: GLM multiple regression, logistic regression, clustering/segmentation, etc.
-Strong problem solving, quantitative and analytical abilities
-Excellent communication, collaboration and delegation skills
What expertise will bring added advantage?
-Knowledge of analytical use cases such as product recommendation engine, personalized targeting, marketing automation, Path to Purchase, Customer Journey/CLTV, Last-touch & Multi-touch marketing attribution, etc.
-Deep domain expertise, understanding of current & future trends and best practices in digital marketing analytics
Digital Analytics Lead What Tools and Techno