Director Of Customer Analytics

Chicago, IL 60606

Post Date: 06/08/2018 Job ID: 281323-1_1 Category: Marketing Analytics Salary: $150,000 - 165,000
Smith Hanley Associates
Director of Customer Analytics
Chicago, IL
$150,000 - 165,000
For consideration, please send your resume to Nancy Darian at [email protected]

Ad agency in Chicago is seeking a hands-on Director of Customer Analytics to lead an analytics team and work with sales teams to support top multi-channel clients. Use your agency background in video and digital advertising analytics to drive revenue and profitability.

Responsibilities of the Director of Customer Analytics:

--Lead and grow a multi-office team of client facing marketing analytics professionals.
--Provide hands-on modeling and analysis of marketing campaigns to determine the best mix of channels and messaging.
--Partner with internal teams to deliver market insights, strategic recommendations and results to clients.
--Support the development of customer segmentation studies, predictive models and reports.
--Produce market analysis from very large datasets.
--Mentor team members in developing fact-based marketing and brand solutions.

Qualifications of the Director of Customer Analytics:

--Marketing analytics team leadership experience in an ad agency.
--Marketing analytics experience using SQL, Python, Pandas, MapReduce and Hadoop.
--Advanced degree in a quantitative field (computer science, statistics, predictive analytics, operations research or other).
--Ability to analyze, display and communicate marketing analysis.
--Analytical thinker and problem solver in a marketing analytics setting.
--Deep understanding of test/control methodologies and market campaign set up techniques.
--Expertise in brand direct marketing and media measurement.
--Dynamic communicator of marketing insights, strategies, and results.
--Ability to travel 20%

If this job isn't right for you, see our other positions at jobs.smithhanley.com

Smith Hanley Associates is the premier recruiting agency serving the analytics and data science space. For more information, please visit our website at www.smithhanley.com.

Nancy Darian
Executive Recruiter

Nancy joined the Chicago office of Smith Hanley in 2005. Her expertise in the marketing analytics discipline has resulted in successful partnerships with both clients and candidates. She brings a customer-centric orientation, industry expertise, energy and integrity to her work.
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