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Insights Specialist

Madison, WI 53783

Posted: 01/13/2025 Category: Market Research Job Number: 23590

Job Description

Title: Insights Specialist 

Location: Madison, WI

Compensation: $65,000-$90,000 base salary

Contact: Pierson Wofford - pwofford@smithhanley.com

A dynamic, full-service agency is looking for an Insights Specialist to join their team. In this role, you’ll manage qualitative and quantitative research projects from start to finish, turning insights into actionable recommendations that drive impactful marketing strategies. You’ll also oversee budgets, manage billing processes, and share consumer trends to deepen audience understanding.

Key Responsibilities:

  • Plan and execute qualitative and quantitative research projects.
  • Develop screeners, questionnaires, and discussion guides.
  • Manage fieldwork, data collection, and research logistics.
  • Create visual reports and actionable insights for clients.
  • Monitor consumer and cultural trends to inform strategies.

Qualifications:

  • 2–4 years of relevant experience in market research or related fields.
  • Bachelor’s degree in marketing, market research, advertising, psychology, or a related field.
  • Knowledge of research methodologies and survey data analysis.
  • Proven ability to translate research insights into actionable marketing recommendations.
  • Strong organizational skills and attention to detail.
  • Ability to work in the United States without sponsorship.

Meet Your Recruiter

Pierson Wofford
Executive Recruiter

Pierson is an Executive Recruiter on the Market Research and Consumer Insights team. While the newest on the team, Pierson is already a step above the rest in his deep understanding of the Market Research Industry and has been highly successful in finding clients their ideal match. With his warm personality and drive to provide results, he is highly sought after in the market research space. Pierson’s best skill is his ability to connect with all, no matter the differences; he loves a good conversation! Pierson spends his free time coaching basketball, designing clothes, and hanging with his German Shepherd. 

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About Madison, WI

Explore exciting job opportunities in and around Madison, Wisconsin! Nestled in the heart of the Dairy State, Madison offers a vibrant blend of bustling city life and picturesque natural beauty. Known for its rich history, diverse population, and renowned University of Wisconsin-Madison, this area boasts a thriving arts scene with gems like the Chazen Museum of Art and Overture Center for the Arts. Indulge in local delicacies like cheese curds and brats, catch a game cheering for the Badgers or the Mallards, and unwind in the stunning Olbrich Botanical Gardens or along the scenic shores of Lake Mendota. Join us in this dynamic community for unmatched career growth and a truly unique Midwestern experience! Start your job search today.

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