Manager, Customer Analytics

Chicago, IL 60606

Posted: 03/01/2019 Category: Marketing Analytics Job Number: 281634-1_1 Salary: $110,000 - $125,000
Smith Hanley Associates
Manager, Customer Analytics
Chicago, IL
$110,000 - $125,000
Contact: Nancy Darian - [email protected]

Chicago agency focused on CRM analytics is seeking a Manager, Customer Analytics be a hands-on team leader with a focus on developing analytically driven solutions to their clients' most challenging marketing initiatives. You will use your considerable experience manipulating and analyzing customer data to provide customer insights and marketing recommendations. Build predictive models, provide data mining research and analysis to target and retain customers.

NOTE: candidates must have marketing analytics experience in a business setting post Master's degree.

Responsibilities of the Manager, Customer Analytics:
--Measure the impact of online and offline marketing campaign effectiveness.
--Communicate results of campaign efforts in creative reports and visualizations.
--Develop test/control marketing plans designed to optimize customer acquisition and retention strategies.
--Provide insights and recommendations leading to improved multichannel target marketing.
--Lead a team of high performing market analysts.

Qualifications of the Manager, Customer Analytics:
--Minimum of 5 years of customer analytics experience in a business setting.
--Team leadership experience in a marketing analytics setting.
--Marketing experience (post Master's degree) performing campaign and CRM analytics using customer data.
--Predictive modeling experience to improve customer acquisition and retention testing.
--SQL, SAS/R and Adobe Marketing Cloud expertise in a marketing analytics setting.
--Master's degree in a quantitative field (mathematics, statistics, economics, business analytics or other).
--Solid communication skills.

If this job isn't right for you, see our other positions at jobs.smithhanley.com

Smith Hanley Associates takes pride in being the premier recruiting agency serving the direct marketing industry. For over 30 years, we have served both clients and candidates with specialization in database marketing analytics and marketing science. For more information, please visit our website at www.smithhanley.com.
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Nancy Darian
Executive Recruiter

Nancy joined the Chicago office of Smith Hanley in 2005. Her expertise in the marketing analytics discipline has resulted in successful partnerships with both clients and candidates. She brings a customer-centric orientation, industry expertise, energy and integrity to her work.
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