Marketing Data Scientist

Grand Rapids, MI 49321

Posted: 04/01/2019 Category: Marketing Analytics Job Number: 281594-6_1 Salary: $120,000 - 140,000
Smith Hanley Associates
Marketing Data Scientist
Grand Rapids, MI
$120,000 - 140,000
Contact: Nancy Darian - [email protected]

Leading company in Grand Rapids, MI is seeking a Marketing Data Scientist to improve marketing initiatives. You will build predictive models, develop statistical analysis and provide insights to increase customer acquisition rates and improve loyalty programs within the company. Use your skill working with large datasets and a variety of tools and techniques to develop, implement and measure the company's most impactful marketing challenges.

Note: candidates MUST have a minimum of 3 years of full-time marketing analytics experience post academia to be considered.

Responsibilities of the Marketing Data Scientist:

--Extract and prepare data for modeling and analysis projects.
--Perform all manner of data mining and analysis to support marketing initiatives.
--Build statistical models designed to improve acquisition and loyalty programs.
--Design and build dashboards to understand effectiveness of marketing programs.
--Provide marketing insights to shape the direction of future initiatives.
--Partner with IT to solve data quality issues.
--Lead marketing analytics initiatives and mentor junior analysts.

Qualifications of the Marketing Data Scientist:

--Minimum 3 years of marketing analytics experience (post academia) in a business setting doing predictive modeling and statistical analysis.
--Minimum 3 years of experience using a variety of statistical tools (SAS, R, Python, Tableau, SQL and more) in a business setting.
--Minimum Bachelor's Degree in a quantitative field (statistics, mathematics, predictive analytics, data science or other). Master's degree preferred.
--Ability to translate data and analysis into insights and recommendations for key stakeholders.
--Superior communication skills and proven ability to present work to technical and non-technical audiences.

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Smith Hanley Associates is the premier recruiting agency serving the analytics and data science space. For more information, please visit our website at

Nancy Darian
Executive Recruiter

Nancy joined the Chicago office of Smith Hanley in 2005. Her expertise in the marketing analytics discipline has resulted in successful partnerships with both clients and candidates. She brings a customer-centric orientation, industry expertise, energy and integrity to her work.
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