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Marketing Manager

New York, NY 10015

Posted: 04/29/2025 Category: Market Research Job Number: 23671 Salary: 80,000

Job Description

Job Title: Marketing Manager
Location: East Coast Remote OR NYC hybrid
Salary: $80,000–$100,000 + bonus
Contact: Lindsey Bartlett - lbartlett@smithhanley.com


We are looking for a creative, data-driven Marketing Manager to lead key initiatives across email marketing, content strategy, demand generation, and partner communications. This is a high-impact role that will play a critical part in growing our brand visibility and lead pipeline across various marketing platforms.

What You’ll Do:
  • Own and execute email marketing campaigns—internally and with key vendors
  • Manage KPI performance, including open rates
  • Drive demand and lead generation campaigns across 8+ platforms, leveraging both organic and paid strategies
  • Craft compelling product marketing collateral including social media content and homepage features
  • Oversee and mentor two dedicated researchers responsible for data sourcing and campaign support
  • Use advanced Excel skills (e.g. VLOOKUPs, data compilation, list-building) to manage reporting and partner data
  • Write and edit engaging marketing content for key studies and vendors
  • Collaborate on CRM strategy and execution using Zoho CRM
  • Develop and maintain landing pages, lead funnels, and homepage marketing strategies
  • Contribute to multimedia marketing (YouTube shows, LinkedIn Live, etc.) - while on-camera presence isn’t required, media-savvy professionalism is key

What We’re Looking For:
  • Minimum 3+ years of marketing experience within a research company or analytics based firm
  • Strong storytelling ability - you love to bring ideas to life with words
  • A creative marketing mind paired with strong attention to detail and data fluency
  • High proficiency in Excel
  • Comfortable working with KPIs and interpreting campaign data
  • Experience managing or collaborating with CRM tools, ideally Soho CRM
  • Proven ability to work cross-functionally and help drive brand growth
  • Previous experience working in a fast-paced, high-growth environment
 
Why Join?
This is a key position for our team and an exciting opportunity to step into a role with visibility and ownership. You’ll work alongside passionate professionals and be part of meaningful storytelling initiatives backed by major media outlets.
 

Meet Your Recruiter

Lindsey Bartlett
Principal

Lindsey Bartlett leads the Market Research & Consumer Insights area. With a decade of experience recruiting in this niche, Lindsey has proven successful in making the match. Her highly consultative nature combined with her dedication to excellence pushes her to swiftly and successfully find you the best talent. Lindsey is a strong recruiter and highly personable, staying abreast of new industry trends by attending a variety of conferences and participating with our affiliations. Offer her an oat milk latte and a good conversation and she’ll always be in your corner. 

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