Senior Analyst, Digital Marketing Analytics

Chicago, IL 60606

Post Date: 06/13/2018 Job ID: 281293-2_1 Category: Marketing Analytics Salary: $80,000 - $95,000
Smith Hanley Associates
Senior Analyst, Digital Marketing Analytics
Chicago, IL
$80,000 - $95,000 salary
For consideration, please send your resume to Nancy Darian at [email protected]

Ad agency in Chicago is seeking a Senior Analyst, Digital Marketing Analytics to be a part of their team. Use your business experience in marketing analytics to do statistical analysis, provide insights and implement recommendations.

Note: candidates require 4 or more years of digital marketing analytics experience (post academia).

Responsibilities of the Senior Analyst, Digital Marketing Analytics:
--Pull and analyze marketing data, extract insights and build marketing solutions
--Develop statistical models designed to make decisions related to advertising spend
--Produce segmentation analysis to understand consumer preferences as well as conduct data mining studies
--Build visualizations and reports; measure marketing campaign success
--Collaborate with cross functional teams to develop new marketing programs and enhance current campaigns

Requirements for the Senior Analyst, Digital Marketing Analytics:
--Bachelor's/Master's degree in a quantitative field (statistics, predictive analytics, economics, etc.)
--4+ years of business experience doing advanced data manipulation and analysis in a marketing analytics team
--Database management and marketing campaign analysis experience
--Proficiency using Tableau, SQL, Google Analytics, Adobe Analytics and Excel
--Ability to communicate insights and recommendations
--Analytical consulting experience strongly preferred

If this job isn't right for you, see our other positions at jobs.smithhanley.com

Smith Hanley Associates is the premier recruiting agency serving the analytics and data science space. For more information, please visit our website at www.smithhanley.com.

Nancy Darian
Executive Recruiter

Nancy joined the Chicago office of Smith Hanley in 2005. Her expertise in the marketing analytics discipline has resulted in successful partnerships with both clients and candidates. She brings a customer-centric orientation, industry expertise, energy and integrity to her work.
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