Senior Analyst, Marketing Analytics

Milwaukee, WI 53210

Posted: 04/12/2019 Category: Marketing Analytics Job Number: 281677-1_1 Salary: $80,000 - 100,000
Smith Hanley Associates
Senior Analyst, Marketing Analytics
Milwaukee, WI
$80,000 - 100,000
Contact: Nancy Darian - [email protected]

Milwaukee based company is seeking a Senior Analyst, Marketing Analytics to improve customer touchpoints and messaging. In this high impact role, you will develop insights and recommendations to improve return on marketing investment.

Note: candidates MUST have at least 2 years of post academia business experience in a marketing analytics environment.

Responsibilities of the Senior Analyst, Marketing Analytics
--Measure marketing campaign results across media channels.
--Use attribution and market mix models to develop recommendations for media budget allocations.
--Build visualizations in Tableau to help the business understand marketing results and media spend.
--Use expert SQL skills to produce ad hoc reports based on multi channel data.
--Use web tagging and Google Analytics expertise to understand customer online behavior.
--Ensure data quality through data validation initiatives.

Requirements of the Senior Analyst, Marketing Analytics
--Minimum of 2 years of post graduate business experience in a marketing/media analytics environment.
--Minimum bachelor's degree in a quantitative field (economics, statistics, math etc.). Master's degree preferred.
--Ability to code in SQL and build visualizations in Tableau.
--Ability to drive insights and recommendations using customer behavioral data.
--Solid understanding of market mix or attribution modeling.
--Expertise with data management platforms.
--Strong web tagging and Google or Adobe Analytics experience.
--Ability to perform statistical analysis using SAS or R.

If this job isn't for you, see our other open positions at www.jobs.smithhanley.com.

Smith Hanley Associates takes pride in being the premier recruiting agency serving the marketing analytics industry. For more information, please visit our website at www.smithhanley.com.
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Nancy Darian
Executive Recruiter

Nancy joined the Chicago office of Smith Hanley in 2005. Her expertise in the marketing analytics discipline has resulted in successful partnerships with both clients and candidates. She brings a customer-centric orientation, industry expertise, energy and integrity to her work.
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