Senior Analyst, Marketing Analytics

Milwaukee, WI 53210

Posted: 05/08/2019 Category: Marketing Analytics Job Number: 281677-4_1 Salary: $80,000 - 95,000
Smith Hanley Associates
Senior Analyst, Marketing Analytics
Milwaukee, WI
$80,000 - 95,000
Contact: Nancy Darian - [email protected]

Prominent company in the Milwaukee area is seeking a Senior Analyst, Marketing Analytics to develop datasets and deliver analysis and visualizations. You will help the company improve customer personalization and loyalty.

Note: candidates MUST have at least 3 years of post academia business experience in a marketing analytics environment.

Responsibilities of the Senior Analyst, Marketing Analytics
--Use SQL to build data sets from various sources.
--Provide analysis and insights designed to understand customer behavior and increase loyalty.
--Build visualizations in Tableau to help the business interpret the results of marketing efforts.
--Provide insights to the marketing team to drive a higher degree of customer personalization.
--Ensure data quality through data validation initiatives.

Requirements of the Senior Analyst, Marketing Analytics
--Minimum of 3 years of post graduate business experience in a marketing analytics environment.
--Ability to code in SQL and build visualizations in Tableau.
--Ability to perform statistical analysis using SAS or R.
--Ability to drive insights and recommendations using customer behavioral data.
--Minimum bachelor's degree in a quantitative field (economics, statistics, math etc.). Master's degree preferred.

If this job isn't for you, see our other open positions at www.jobs.smithhanley.com.

Smith Hanley Associates takes pride in being the premier recruiting agency serving the marketing analytics industry. For more information, please visit our website at www.smithhanley.com.
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Nancy Darian
Executive Recruiter

Nancy joined the Chicago office of Smith Hanley in 2005. Her expertise in the marketing analytics discipline has resulted in successful partnerships with both clients and candidates. She brings a customer-centric orientation, industry expertise, energy and integrity to her work.
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