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Senior Manager, Customer Analytics

Jericho, NY 11509

Posted: 11/04/2022 Category: Data Science Job Number: 283000-0_1 Salary: $120,000 - 150,000

Job Description

Title: Senior Manager, Customer Analytics
Location: Jericho, NY
Salary: $120,000 - 150,000
Contact: Paul Chatlos, [email protected]

As a member of the Analytics and Insights Team you will partner with marketing & sales leaders to influence business strategy and optimize program performance across digital and offline channels. You will serve as the subject matter expert for customer data and insights for the business.

This is a remote role with travel as needed to our New York offices.

Senior Manager, Customer Analytics RESPONSIBILITIES/TASKS:

-Partner with business to provide actionable insights and recommendations to drive sales, margin and LTV impact through owned channels including email, direct-mail, website
-Perform deep dive analyses into specific KPIs to understand the underlying influences and factors driving business and implement GTM actions to optimize performance
-Design and evaluate A/B test results to optimize 1:1 campaign levers translate results into well documented insights and recommendations (i.e., audience, offer, creative, product, price-promo, cadence, timing, retention, cross-sell, etc.)
-Partner within analytics and business counterparts to develop, simplify and optimize campaign targeting strategy
-Identify standardized reporting requirements, monitor the reporting implementation, evaluate post-campaign performance and provide next steps recommendations
-Partner with data-science and engineering/IT to develop & implement new analytic use-case (data & models) and performance validation & measurement discipline
-Present the findings to Executives across analytics, marketing, merchandising and finance departments
-Support business planning and forecasting through data and analytics
-Manage and guide junior analyst and/or external partner resources

Senior Manager, Customer Analytics QUALIFICATIONS:

-Bachelor's Degree in a quantitative field such as Finance, Analytics, Statistics, Economics or related; MS/MBA preferred
-6+ year relevant experience
-SQL and Google Analytics wiz / expert
-Knowledge of cloud and big data platform and tools (e.g., GCP, big-query, Hadoop, Python/SAS)
-Knowledge of a reporting / BI tool such as Tableau or Data Studio
-Applied knowledge and experience with Google Analytics including tagging and web data analysis
-Knowledge of testing-experimentation setup (A/B) and statistical techniques for measuring effectiveness of marketing, sales, and merchandising
-Understanding of analytical processes including but not limited to data management, forecasting, optimization, predictive analytics and visualization
-Experience with multi-channel direct marketing, ecommerce, digital media is strongly preferred
-Superior Excel and PowerPoint skills
-Strong communication, project management and business stakeholder management skills
-Self-starter who can manage multiple priorities with limited supervision

Meet Your Recruiter

Paul Chatlos
Principal

Paul Chatlos joined Smith Hanley in 2013. He is currently the Data Science and Analytics Practice Lead for the East and West Coasts and a Principal of the company. Prior to joining Smith Hanley, he recruited marketing professionals in the pharmaceutical, medical device and biotechnology industries and also worked in Physician Recruitment. He prides himself on building excellent relationships with both clients and candidates in order to best address their hiring needs and career goals. He also believes that recruiting is finding the best “match” of candidate and opportunity. 

He holds a BS in Psychology from James Madison University. Outside of work, Paul enjoys playing golf regularly and is an avid sports fan. 

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