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Senior Manager, Marketing Analytics

Jericho, NY 11509

Posted: 11/04/2022 Category: Data Science Job Number: 282999-0_1 Salary: $120,000 - 150,000

Job Description

Title: Senior Manager, Marketing Analytics
Location: Jericho, NY
Salary: $120,000 - 150,000
Contact: Paul Chatlos, [email protected]

You will work directly with counterparts across acquisition marketing, external agency partners and online/offline/digital marketing teams to understand and address business problems through data and analysis. Work with analytics counterparts across data-science, business-intelligence and operations to conceptualize and translate insights to actions and outcomes.

This is a remote role with travel to our New York offices on an as-needed basis.

Senior Manager, Marketing Analytics RESPONSIBILITIES/TASKS:

-Be the go-to partner for internal clients in identifying and addressing issues and opportunities regarding marketing/advertising, target audiences, LTV and ROI.
-Responsible for business planning, forecasting and performance monitoring for ~$50MM + paid media budget; spanning across TV, digital, direct and social media
-Perform deep dive analyses into specific performance KPIs to understand the underlying influences and factors driving campaign ROI and actions to optimize performance, including marketing-mix modeling, cross-channel attribution analysis
-Leverage data analyses and BI to provide actionable recommendations working with business partners to implement measurement and reporting requirements
-Identify standardized reporting requirements, monitor the reporting implementation, evaluate post-campaign metrics, and provide next steps recommendations
-Manage and guide analytics team members and/or external vendor resources

Senior Manager, Marketing Analytics QUALIFICATIONS:

-Bachelor's Degree in a quantitative field such as Finance, Analytics, Statistics, Economics or related; MS/MBA preferred
-6+ year relevant experience in media / e-commerce; knowledge of multi-channel marketing highly preferred
-You are a SQL and Google Analytics wiz / expert
-Understanding of analytics, modeling and optimization of paid media spend across digital, social, linear-TV and direct channels
-Knowledge of testing-experimentation setup (A/B) and statistical attribution techniques (MMM) for measuring effectiveness of paid marketing spend
-Knowledge of performance marketing analytics (PPC, Social, SEM)
-Hands-on experience with cloud and big data platform and tools (e.g., GCP, big-query, Hadoop, Python/SAS)
-Knowledge of a reporting / BI tool such as Data Studio and Tableau
-Superior Excel and PowerPoint skills
-Understanding of analytical processes including but not limited to data management, forecasting, optimization, predictive modeling, and visualization
-Excellent communication, project management and business stakeholder management skills
-Skill merging diverse data from different platforms, formats, and environments
-Initiative-taker who can manage multiple priorities with minimal supervision

Meet Your Recruiter

Paul Chatlos

Paul Chatlos joined Smith Hanley in 2013. He is currently the Data Science and Analytics Practice Lead for the East and West Coasts and a Principal of the company. Prior to joining Smith Hanley, he recruited marketing professionals in the pharmaceutical, medical device and biotechnology industries and also worked in Physician Recruitment. He prides himself on building excellent relationships with both clients and candidates in order to best address their hiring needs and career goals. He also believes that recruiting is finding the best “match” of candidate and opportunity. 

He holds a BS in Psychology from James Madison University. Outside of work, Paul enjoys playing golf regularly and is an avid sports fan. 

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