Senior Manager, Multi Channel Analytics
Thousand Oaks, CA 91320
Location - Greater LA , CA
Salary- Depends on Experience
Consultant- Eda Zullo, [email protected]
My client, a GLOBAL BioPharma Company, is seeking a "Senior Manager, Multi Channel Analytics" SUPERSTAR!!
In this role you will provide Digital, Media, Web, Mobile "deep dive" analytics for their Blockbuster brands.
*Provide strategic and technical direction that will influence data-driven, executive decisions for Branded & Unbranded websites, Mobile sites & Apps, Owned Social Assets (Facebook Page, etc.) and all paid digital media
*Partner with media mix ROI analytics, marketing excellence, and marketing teams to execute the digital strategy for brands with the ability to tie brand objectives to media & website actions.
*Own, analyze, report and constantly optimize for optimal customer contact strategies based on goals
*Develop measurement and analytics plans, Tagging, taxonomy (Own Google Tag Manager strategy) and implementations and enable partners to implement custom tagging and tracking
BA (required) MA desired digital analytics or STEM
*5-7 years of work experience in marketing / digital analytics ideally with exposure to analyzing search marketing (SEM & SEO) campaigns.
*Technical expertise with campaign and digital analytics packages such as Google Analytics, Google AdWords, DCM, DoubleClick, etc.
*Experience with Salesforce Marketing Cloud
*Experience with SQL, Tableau, Excel and PowerPoint
*Knowledge of media research tools (IQVIA, Nielsen, ComScore, etc.) and ability to analyze syndicated research