Senior Marketing Analyst

Cincinnati, OH 45069

Posted: 10/04/2019 Category: Marketing Analytics Job Number: 281653-11_1 Salary: $100,000 - 120,000
Smith Hanley Associates
Senior Marketing Analyst
Cincinnati, OH
Salary: $100,000 - 120,000 based on experience
Contact: Nancy Darian - [email protected]

Financial services company is seeking a Senior Marketing Analyst to own marketing analytics initiatives around acquisition and retention of customers. You will measure the effectiveness of marketing campaigns, perform data mining and other analyses, develop insights and strategies and do a little predictive modeling. Use your expertise in full cycle marketing campaign analytics to improve customer satisfaction and company ROI.

Note: candidates MUST have at least 4 years of full time business experience (post-academia) in marketing campaign analytics.

Responsibilities of the Senior Marketing Analyst:

--Use SQL to pull data and perform marketing campaign assessments.
--Build predictive models using R or SAS to target appropriate consumers for acquisition and loyalty initiatives.
--Provide ad-hoc analysis of online and offlline marketing campaigns using Google Analytics or Omniture.
--Develop analytically driven insights and strategies to improve marketing campaigns.
--Produce segmentations to understand customer behaviors and preferences.
--Develop reports and visualizations using SQL and Tableau.

Requirements of the Senior Marketing Analyst:
--Minimum of 4 years of full time experience in a marketing analytics team.
--Strong experience doing full cycle marketing analytics project work in a CRM system.
--Master's degree in a quantitative field (statistics, mathematics, predictive analytics, economics or other).
--Familiarity with predictive analysis (linear/logistic regression, decision trees)
--Minimum of 4 years coding in SQL and either SAS or R in a business setting.
--Experience using Tableau to develop visualizations.
--Experience using Google Analytics or Omniture to analyze and interpret digital data.
--Excellent business instincts and communication skills working with marketing teams.

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Smith Hanley Associates is the premier recruiting agency serving the analytics and data science space. For more information, please visit our website at

Nancy Darian
Executive Recruiter

Nancy joined the Chicago office of Smith Hanley in 2005. Her expertise in the marketing analytics discipline has resulted in successful partnerships with both clients and candidates. She brings a customer-centric orientation, industry expertise, energy and integrity to her work.
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