Senior Marketing Analyst or Marketing
Milwaukee, WI 53210
Senior Marketing Analyst or Marketing Analyst
$65,000 - 110,000
Contact: Nancy Darian - [email protected]
Prominent company in Milwaukee is seeking a Senior Marketing Analyst or Marketing Analyst to drive increased customer engagement and loyalty. In this high inpact role, you will develop CRM campaigns to improve the company's contact strategy. Use your marketing analytics experience to drive increased customer satisfaction and company profitability.
Responsibilities of the Senior Marketing Analyst or Marketing Analyst
--Increase the ROI of marketing campaigns through improved customer engagement strategies.
--Use SQL, R and SAS to produce analysis that will lead to effective target marketing.
--Build and test predictive models to produce personalized offers to customers.
--Create customer segments that will drive relevant content for marketing campaigns.
--Analyze results of marketing campaigns and recommend strategies to improve effectiveness.
--Produce reports using Tableau.
--Partner with business leaders to improve LTV of customers.
Requirements of the Senior Marketing Analyst or Marketing Analyst
--Minimum 4 years of marketing analytics experience (post-academia) with demonstrated results in improving ROI and lifetime value.
--Minimum 3 years of business experience using SQL, R, and SAS to do predictive modeling and analysis.
--Minimum bachelor's degree in a quantitative field (statistics, predictive analytics, mathematics etc). Master's degree preferred.
--Minimum of 2 years analyzing the effectiveness of CRM programs.
--Ability to communicate effectively and partner with others in the business.
--Candidates with experience using big data technologies preferred.
If this job isn't for you, see our other open positions at www.jobs.smithhanley.com.
Smith Hanley Associates takes pride in being the premier recruiting agency serving the marketing analytics industry. For more information, please visit our website at www.smithhanley.com.