Title: Senior Director, Business Analytics
Location: Nashville, TN (on-site)
Compensation: Commensurate with Experience
Contact: Lindsey Bartlett - lbartlett@smithhanley.com
If you've built your career translating analytics into business strategy—and you're ready for a seat at the table where enterprise decisions are made—this could be an exceptional next step.
We're partnering with a nationally recognized consumer brand to identify a Senior Director of Applied Business Analytics who will help shape strategic decisions across the organization. This is a highly visible position supporting executive leadership, partnering with business units across merchandising, marketing, product, eCommerce, and strategy.
This isn't a traditional analytics leadership role.
We're looking for someone who can bridge the gap between data and decision-making—someone who naturally asks, "What should we do because of what we've learned?"
What You'll Do
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Partner with executive leadership on the company's highest-priority strategic initiatives.
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Transform complex customer, business, and market data into actionable business recommendations.
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Lead enterprise-wide analytics projects that influence merchandising, product strategy, customer experience, and growth initiatives.
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Develop scalable dashboards, reporting frameworks, and reusable analytics assets that improve decision-making across the organization.
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Identify white-space opportunities, evaluate market trends, and support go-to-market strategies using both internal and external data.
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Influence senior stakeholders by presenting clear, compelling stories backed by data.
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Mentor and develop a junior analytics professional while helping shape the future direction of the analytics function.
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Champion practical applications of AI, automation, and modern analytics tools to improve speed and business impact.
We're Looking For Someone Who...
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Thinks like a consultant but enjoys owning the outcome.
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Can comfortably move between technical conversations and executive discussions.
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Has experience in analytics, strategy, customer insights, consulting, or data science with a strong business orientation.
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Enjoys solving ambiguous business problems rather than simply responding to requests.
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Has experience partnering with cross-functional leaders and influencing without direct authority.
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Understands how to tell a compelling story with data.
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Brings curiosity, commercial thinking, and strong executive presence.
Ideal Background
Candidates may come from areas such as:
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Customer Analytics
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Marketing Analytics
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Commercial Strategy
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Business Analytics
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Consumer Insights
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Internal Strategy or Analytics Consulting
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Apparel, Footwear, Retail, Consumer Products, eCommerce, or Consulting
Experience with SQL, visualization platforms (Power BI/Tableau), predictive analytics, and AI-enabled workflows is beneficial, but this is not a heads-down technical role. Business acumen and strategic thinking carry equal weight.
Why This Opportunity?
This is a newly created position with the chance to define how analytics supports business strategy for years to come. You'll have meaningful executive exposure, ownership over high-impact initiatives, and the opportunity to build scalable capabilities—not just deliver reports.
If you're looking for a role where your insights genuinely influence business decisions, I'd love to tell you more.
